Lexus is an automotive company that’s renowned for its affordability, luxury, and incredible quality. It’s a name that has grown leaps and bounds over the years as it sliced into the luxury market. While American and European brands aimed to monopolize the market, Toyota had other ideas with the help of its luxury brand named Lexus. This brand has gone on and become synonymous with luxury and is well regarded as one of the top-tier options. The charm of a Lexus was its wide array of features at a reasonable price in comparison to the competition. This was the foundation of their initial branding and it remains a reality to this day. At Conaway motors, we take pride in offering Lexus repair & service options to all Lexus owners.
Our Lexus Repairs Include:
- Timing Belt Repairs
- Suspension Service
- Engine Repair/Replacement
- Oil Changes
- Brake Fluid Flushing
- Pre-Purchase Inspections
- And More!
Lexus was established in 1983 and was a major step in the right direction for Eiji Toyoda (Toyota’s President). It was a way to enter the American luxury market and become a major player with other international brands. In his eyes, there was a demand for an affordable luxury vehicle and Toyota was the one to fulfill it. Over time, Lexus continued to grow and even established a marketing deal with an agency named Saatchi & Saatchi. It was a way to spread the word about what Lexus stood for and why it was the real deal. The agency came up with the iconic “L” logo within an oval that is now synonymous with this brand. By 1986, Lexus had started to work on its vehicles and was running test in Germany. The first model was launched in 1989 and was named the Lexus LS 400. It was designed to remain competitive in the American market and that’s what it did. By 1990, Lexus was heralded to be the greatest vehicle to come out of Japan.
In no time, Lexus was able to achieve its targets by beating brands such as Mercedes and BMW for luxury exports. It was sending out the most vehicles and was doing it at a fast rate. With a burst of confidence, Lexus was able to go out and launch a new model “Lexus GS 300” in 1993. The car had a distinctive design and was quickly popularized for its comfort, durability, and higher performance metrics. Car owners had fallen in love with the brand.
At Conaway Motors, we have an undying love for Lexus and admire its craftsmanship to this day. It’s the ultimate example of refined excellence that’s tough to find. We take pride in working on all Lexus models and have the know-how to do a great job. Our technicians can help diagnose the Lexus and come up with a foolproof plan to bring it back to 100%.
With time, Lexus has continued to venture into new markets and is rapidly aiming to increase its hybrid line. This passion for innovation is a big reason for Lexus becoming such a major success and taking a large chunk of the luxury market. It continues to push high and meet its goals.
Conaway Motors is renowned for its Lexus repair & service, and it all starts by calling (425)905-2424.